Last updated: January 1, 2026
This Privacy Policy describes how PMP Solutions LLC, doing business as Penny Modern (“we,” “us,” or “our”), collects, uses, discloses, and protects your personal information when you use our website, products, services, and marketing platforms, including:
-
Our Shopify store
-
Our email marketing and sales funnels powered by GoHighLevel, ConvertKit, or any email marketing service of our choosing.
-
Our advertising and analytics tools
By accessing or using our services, you agree to the collection and use of information in accordance with this Privacy Policy. Unless otherwise defined here, terms used in this Privacy Policy have the same meanings as in our Terms of Service.
1. Information We Collect
Personal Information
While using our services, we may ask you to provide certain personally identifiable information that can be used to contact or identify you, including but not limited to:
-
Name
-
Email address
-
Telephone number
-
Billing and mailing address
Payment Information
When you make a purchase, payment information (such as credit card details) is processed securely by third-party payment processors (e.g., Shopify Payments, Stripe, PayPal).
We do not store or directly process your full credit card information on our servers.
Log Data & Technical Information
We collect information that your browser sends whenever you visit our website (“Log Data”), which may include:
-
Internet Protocol (IP) address
-
Browser type and version
-
Pages visited
-
Date and time of visits
-
Time spent on pages
-
Device and operating system information
2. How We Collect Information
We collect information through:
-
Website forms and lead magnets
-
Shopify checkout and account creation
-
Email opt-ins and subscriptions
-
GoHighLevel and Convertkit funnels, forms, and automations
-
Consultation booking tools
-
Cookies, pixels, and similar tracking technologies
3. How We Use Your Information
We use your information to:
-
Provide and deliver digital products and services
-
Process transactions and payments
-
Schedule and conduct consultations
-
Communicate with you regarding purchases or inquiries
-
Send marketing emails and promotional content (with consent)
-
Improve our website, services, and user experience
-
Analyze traffic, performance, and ad effectiveness
-
Comply with legal and regulatory requirements
4. Cookies, Tracking Pixels & Advertising
Cookies
Cookies are small data files stored on your device that help improve functionality and user experience. We use cookies to:
-
Remember preferences
-
Analyze site usage
-
Enable advertising and retargeting
You can instruct your browser to refuse cookies or alert you when cookies are sent. Some portions of the site may not function properly without cookies.
Google AdSense & DoubleClick Cookies
Google, as a third-party vendor, uses cookies (including the DoubleClick cookie) to serve ads on our website.
Google uses these cookies to:
-
Display ads relevant to your interests
-
Measure ad performance
You may opt out of personalized advertising by visiting Google’s Ads Settings.
Tracking Pixels & Analytics
We may use tracking technologies such as:
-
Google Analytics
-
Facebook/Meta Pixel
-
Other advertising or analytics pixels
These tools help us understand visitor behavior and improve marketing effectiveness.
5. Service Providers & Third Parties
We may employ third-party companies and individuals to:
-
Facilitate our services
-
Process payments
-
Deliver emails and marketing campaigns
-
Analyze website and ad performance
These third parties have access to your personal information only to perform tasks on our behalf and are obligated not to disclose or use it for any other purpose.
6. Legal Basis for Processing (EU / GDPR)
If you are located in the European Union, we process your personal data under the following legal bases:
-
Your consent
-
Performance of a contract
-
Compliance with legal obligations
-
Legitimate business interests
7. Data Retention
We retain personal information only as long as necessary to:
-
Fulfill the purposes outlined in this policy
-
Comply with legal, tax, or accounting requirements
When no longer required, data is securely deleted or anonymized.
8. Your Privacy Rights
Depending on your location, you may have the right to:
-
Access your personal information
-
Request correction or deletion
-
Withdraw consent for marketing
-
Request data portability (EU users)
-
Object to certain processing activities
To exercise these rights, contact us at info@pennymodern.com.
9. California Privacy Rights (CCPA)
If you are a California resident, you have the right to:
-
Know what personal information we collect
-
Request deletion of your personal data
-
Opt out of the sale of personal information
We do not sell your personal information.
10. International Data Transfers
Your information may be transferred to and processed in the United States or other countries where our service providers operate. We take reasonable steps to protect your data in accordance with this Privacy Policy.
11. Security
The security of your personal information is important to us. We use commercially acceptable safeguards to protect your data; however, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
12. Links to Other Sites
Our website may contain links to third-party sites. We have no control over, and assume no responsibility for, the content or privacy practices of those sites. We encourage you to review their privacy policies.
13. Children’s Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we discover such data, we will delete it promptly.
14. Compliance With Laws
We may disclose your personal information if required to do so by law, subpoena, or legal process.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes become effective when posted on this page. We encourage you to review it periodically.
16. Contact Us
If you have questions about this Privacy Policy or our data practices, contact us at:
PMP Solutions LLC
Email: info@pennymodern.com
Website: https://www.pennymodern.com